Field Trip to Notting Hill Gate and the Museum of Brands

This week was filled with different field trips where our class had the opportunity to "learn by going." Instead of sitting inside a classroom for six hours we took a short tube ride to Notting Hill Gate to visit the town and the Museum of Brands. The museum was small but still held an incredible amount of products from the Victorian age all the way to present day. While there I saw this store that had the cutest sign above the door. The store was named "Alice's." What I really enjoyed about this typography was the fun, whimsical font and colors used in the design. The blue shadowing on the title "Alice's" helps to contrast the red type against the red background. The font overall was an exciting and creative decorative font. The use of serifs and white decorative drawing inside of the letters helped to give the type an overall old-fashioned look. I thought that this store's appearance was unique and also simple.