This week I spent time at the Borough Market after completing out Taste Testing Safari. We discovered the market randomly as we were walking home and took time to venture through the stands. There were amazing booths set up all displaying a variety of food items ranging from truffles, to cheese, or to salami. The signage displayed inside of the market area was very simple but thoroughly communicated the name of the market. The importance of this signage was to communicate to the public what the surrounding area was. Signage is very important when identifying certain landmarks or venues. Signages can sometimes have symbols that represent what they are communicating or in this case, can have only words. Signage can communicate also the different hazards that the viewer should watch out for. Different examples of signage include bathroom symbols, caution signs, and more. My favorite type of signage is one that communicates to the public their surroundings or the object they are identifying but also does it in a way that is beautiful. The market sign is one example of signage that does just that.
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