Wayfinding

This week we went on a taste safari as a class. This was a very fun activity where we were toured around downtown London in search of different typography. It was very educational and eye opening towards the importance of signs. One importance that I recently discovered is something called wayfinding. Wayfinding occurs on signs that direct you to the specific places that you need to go. These signs could be department store directories, street signs, or simple directions. One sign that I found was on the walk back to my flat. This sign shows the different streets and the direction of where they are in proportion to you. Without wayfinding people would be very lost and also confused. Wayfinding should be very straight forward and should easily point the person in the direction that they need to go. If the sign is too busy then it will be difficult to read and understand.